SHHHH-have you heard?
There’s a rumor going around… something exciting is on its way!
A new beauty brand has arrived, and she's fancy.
Beauty and Skin Rituals Matter
Eshet Chayil
A woman of valor who can find? She is worth far beyond precious rubies and pearls.
/PRO•VERBS/ 31:10
Made with natural, clean ingredients from both land + sea
Founded in New York
The Future of Hair Wellness Begins Here
Created for those who seek more from their daily rituals, our collection is designed for women who appreciate feeling effortlessly fresh, beautifully scented, and surrounded by products that are as distinctive as they are effective.
Thoughtfully formulated to nourish both hair and skin, each product is enriched with clean, nutrient-rich ingredients that strengthen, hydrate, and enhance natural radiance. Inspired by the restorative power of the ocean and nature's most effective botanicals, our collection combines marine-derived minerals, organic proteins, essential oils, botanical extracts, and performance-driven ingredients to deliver visible results without compromising ingredient integrity.
We believe true beauty begins with healthy foundations. At She'll Shine, our mission is simple: to help every customer look radiant, feel empowered, and shine effortlessly every day.
Coming to: New York I The Hamptons I Charleston I Palm Beach, and of course, online
Estée Colen
Founder I Mother I Believer
Founder Esteé Colen launched She’ll Shine™ long before it ever actually came to life. Born in Napa Valley, California, Esteé packed up everything she owned and moved to New York City in 2012 to pursue her dreams in fashion, design, hair, and beauty. It wasn’t until a trip to Hawaii, where she discovered the importance of holistic wellness and the power of quality ingredients, that the vision for She’ll Shine truly began to take shape. She began to study how vitamins and herbal remedies can transform our hair, skin, and overall wellness. It took me almost 30 years of my life to decide that this was going to be the thing that I put my heart into. I wanted a career that I cultivated with all my previous life skills while still being able to be a full time mother and somehow also tie it to God and my faith. Show other young women and even men that dreams are possible if you dedicate the time and devotion to them.
Love, Estée xo
She'll Know First
Be the first to know about our launch, exclusive product drops, early access, and special offers.
Contact Us
For wholesale or retail inquiries, please email us.
helloesteexo@gmail.com
Phone
+1 (646) 988-1159